El blog de miguel angel rodriguez
In my previous post in this series I discussed differentiation as a key factor in maintaining control over price.
Reflexiones sobre distintos enfoques y estrategias de precio en los productos educativos: descuentos, bundels/unbundling, personalización…
Many are pointing to the rise of MOOCs, for example, as effectively unbundling the university and potentially damaging the entire market for higher education. Similarly, Apple’s introduction of iTunes, which unbundled the traditional album by offering easy access to singles for 99 cents, had asignificant negative impact on music industry revenues. But Apple, of course, had other strategic fish to fry: iTunes was a the major factor in driving sales of Apple’s iPod and it effectively transformed Apple into a major media company.
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